Yanmar CE and ASV Officially Join Forces to Become Yanmar Compact Equipment North America
Published: 23/3, 2023
Yanmar Compact Equipment North America (YCENA), encompassing the Yanmar Compact Equipment and ASV brands, has finalized its status as a single legal entity. The major milestone comes three years after the Yanmar Group acquired ASV Holdings, Inc. Now, the Yanmar Compact Equipment division in North America and ASV officially join to become YCENA.
Yanmar CE and ASV have operated as YCENA from a commercial standpoint since July 2020. The alignment as a single, legal entity allows for a better, more capable, and dedicated compact equipment entity focused on leadership in the North American compact equipment market. It will also allow a wider range of compact equipment offerings long-term, offer a single way for compact equipment dealers to do business with YCENA and strengthen the global Yanmar Compact Equipment team.
The Yanmar CE and ASV brands will remain distinct under YCENA with each brand retaining its product lines and dealer networks. Currently, Yanmar Compact Equipment offers mini excavators, compact wheel loaders, and tracked carriers with a focus on commercial construction, residential construction, utility, and rental applications. ASV offers compact track loaders and skid steers popular in the landscaping and forestry markets.