STIHL, Inc., Announces Executive Transition
STIHL, Inc., senior vice president of sales and marketing Chris Keffer has been promoted to president and CEO. He succeeds Terry Horan, who has been appointed to the company’s board of directors. STIHL Inc. is the largest subsidiary in the STIHL Group. It supplies the majority of products sold in the US, and exports to more than 100 markets worldwide.
Because the US is the company’s most important market, STIHL Executive Board chair Michael Traub says that the appointments “provide stability and continuity, which are critical to our long-term strategic and operational success. Chris has quickly established himself as an innovator and leader and has a keen understanding of our market and our customers. His experience and expertise will enable the company to lead in all markets in which we choose to compete.”
Keffer says that while the construction equipment market still faces short-term challenges, the future is full of opportunities.
“We have the people, products, programs and partners to grow our position as the leading authority in the gas and battery outdoor power equipment markets,” he says
Nikolas Stihl, chairman of the advisory and supervisory boards at the STIHL Group, thanked Horan for building a strong leadership team and establishing “the foundation for significant growth through a demonstrated commitment to our loyal distribution network and local STIHL dealers, focusing the organization on winning as one team.”