OilQuick Gets New Logo and Graphic Profile
OilQuick is continuing its year-long program to update its logo and other imagery to reflect the company’s commitment to quality. According to marketing manager Johan Lindqvist, “The old logo has been around for a long time and we thought that it was time to have a refresh and get a common design language for all our markets.”
Lindqvist says the new profile is contemporary, while the logo’s minimalistic geometric shapes represent OilQuick’s modern, innovative attitude.
“It also conveys our product’s stable and high-quality position, without being too frilly,” he adds.