Makinex Names New N.A. Marketing Coordinator
Coco La Salle has joined the US team of Makinex as the company’s newest Marketing Coordinator. La Salle brings nine years of expertise in marketing, management, and communications to Makinex, which continues to raise its profile among North America’s construction and demolition market. She is well-versed in brand growth and exposure, including market positioning, lead generation, content marketing, social media marketing, media planning, trade show execution, and overall brand management.
La Salle earned a Bachelor’s degree from the University of Hawai’i, and a Master’s degree in business administration from the University of Florida. During her graduate studies, La Salle combined her years of education with successful experience building start-up businesses and doing freelance marketing to develop a senior research project that led to her first small business in the fitness industry.