Liebherr USA Holds 2024 North America Sales, Training Seminar

Published: 15/1

Liebherr USA, Co. earthmoving and material handling technology team held the 2024 North American Sales and Training Seminar for both internal and external distribution network participants. Liebherr employees from the US, Canada, and Europe participated and supported the event. The two-day event allowed more than 100 participants to receive extensive hands-on training of multiple products across a variety of stations including crawler excavators, wheel loaders, dozers, material handlers, and the TA 230 articulated dump truck. Each station was equipped with multiple machines, a digital display set up, and tents for onlookers. Additionally, each product manager gave multiple walk-around presentations during the event highlighting each machine’s latest features and innovative technologies. Nick Rogers, Liebherr USA’s general manager of product Management, says the seminar is crucial in equipping the company’s extensive distribution network with the necessary tools to be successful.

“The training acts as driving force for our internal teams to provide informative resources and comprehensive support to our dealer sales channels,” he says. “By fostering a deeper understanding of our product lines and technologies, sales representatives will be better prepared to engage customers confidently, offering solutions that deliver results.” This event enabled attendees to apply their product knowledge to real-world application scenarios, with the assistance of Liebherr’s certified product managers on-site. This training also provided an excellent chance for Liebherr’s distribution partners to participate in industry networking.

“This is a great opportunity to showcase Liebherr’s product quality, innovation, and support services across our local US distribution network,” says Kai Friedrich, managing director of Liebherr USA, Co. “Together, we can show that Liebherr is a major player in the North American market, and we will continue to expand our presence.

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