DEVELON Debut Continues Live, and on Video
While many manufacturers will be bringing new equipment to Conexpo, Doosan will bring a new name, announcing in January that it has rebranded itself as DEVELON. According to the copany, work began to identify a new brand name following the August 2021 sale of Doosan Infracore to HD Hyundai (formerly Hyundai Heavy Industries Holdings Co. HHIH). The name DEVELON was chosen to “convey the company’s drive to develop onward to bring innovative solutions to the construction equipment industry through technological transformation and the development of exceptional equipment and services.”
A new video, now available on the company’s YouTube channel (still called Doosan Infracore, by the way), provides further details about the brand’s new vision and generate awareness for DEVELON. In addition to information about the company’s long history in the construction industry, the video includes an interview with the CEO of Hyundai Doosan Infracore, Young-cheul Cho, who discusses the reasoning behind the new brand name and introduces the vision and purpose of the brand. “When coming up with a new name, we had many ideas that could represent our brand’s direction and value,” Cho says. “That is why we came up with the combination of the two words ‘Develop’ and ‘Onwards’. We believe these words show the brand’s purpose to advance the development of our world with new products and solutions.”
The CEO of Hyundai Doosan Infracore, Seung Hyun Oh, will also be featured in the video and aims to assure DEVELON customers of the company’s continuous commitment to satisfaction and innovative solutions.
“I have witnessed all the changes our company has gone through,” says Mr Oh. “From Daewoo to Doosan, and now DEVELON, even though the brand name changes, I can proudly say that our core value, to satisfy the needs of customers through endless product and technological innovation, hasn’t changed.”
Dedication to changing the future for customers and providing value beyond the product is of utmost importance for DEVELON, which is why the brand values will remain the same. DEVELON is excited about the opportunity to build a better future and continue to evolve with the shifting market. Conexpo visitors can get to know DEVELON at Conexpo stand F9153.