Allu Names New N.A. Distribution and Marketing VP

Published: 4/3, 2020

Allu has announced the appointment of Edison Rocha as its new vice president of distribution and marketing for the United States and Canada. Rocha’s main areas of responsibility will be for increasing the development of distribution channels, as well as for marketing throughout North America.Rocha brings nearly 25 years of experience in construction equipment sales, dealer development and marketing to the position of vice president of distribution and marketing. This includes 11 years with Sandvik Mining & Construction, where he held positions in aftermarket and sales management in the Americas, most recently as a divisional sales manager for the U.S. Prior to that, Rocha worked in sales and sales management for Linck Machines and Servcorp International.

Rocha holds bachelor’s and MBA degrees from leading universities and is proficient in English, Portuguese, and Spanish.

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