AEM Wins ‘Gold Circle’ Marketing Excellence Award for C
Published: 13/7, 2018
AEM Wins ‘Gold Circle’ Marketing Excellence Award for CONEXPO-CON/AGG
ASAE: The Center for Association Leadership has selected the Association of Equipment Manufacturers (AEM) for a Gold Circle Award, recognizing excellence, innovation achievement in association/nonprofit marketing, membership and communications programs. AEM is one of 14 Gold Circle Award honorees nationwide in 2018, winning for its CONEXPO-CON/AGG 2017 marketing campaign.
The Association’s comprehensive CONEXPO-CON/AGG exhibition marketing campaign invited attendees to “imagine what’s next” for the construction industries. A highlight was an interactive 360-degree virtual reality demonstration as part of the show’s new Tech Experience. The result: CONEXPO-CON/AGG in 2017 was one of its largest ever, attracting nearly 128,000 attendees.
AEM’s CONEXPO-CON/AGG marketing campaign included research and data mining coupled with a variety of communications channels to target qualified industry professionals. Tactics included digital marketing, print and electronic mailings, website and content marketing, social media, public relations, exhibitor engagement to help them promote their show presence, a support organization program, and a media advertising trade-out program.
Gold Circle Award honorees were recognized during special ASAE ceremonies in May in Washington, DC.