AEM Wins ‘Gold Circle’ Marketing Excellence Award for C

Published: 13/7, 2018

AEM Wins ‘Gold Circle’ Marketing Excellence Award for CONEXPO-CON/AGG

ASAE: The Center for Association Leadership has selected the Association of Equipment Manufacturers (AEM) for a Gold Circle Award, recognizing excellence, innovation achievement in association/nonprofit marketing, membership and communications programs. AEM is one of 14 Gold Circle Award honorees nationwide in 2018, winning for its CONEXPO-CON/AGG 2017 marketing campaign.

The Association’s comprehensive CONEXPO-CON/AGG exhibition marketing campaign invited attendees to “imagine what’s next” for the construction industries. A highlight was an interactive 360-degree virtual reality demonstration as part of the show’s new Tech Experience. The result: CONEXPO-CON/AGG in 2017 was one of its largest ever, attracting nearly 128,000 attendees.


AEM’s CONEXPO-CON/AGG marketing campaign included research and data mining coupled with a variety of communications channels to target qualified industry professionals. Tactics included digital marketing, print and electronic mailings, website and content marketing, social media, public relations, exhibitor engagement to help them promote their show presence, a support organization program, and a media advertising trade-out program.

Gold Circle Award honorees were recognized during special ASAE ceremonies in May in Washington, DC.

 

See all news »

Information about 'Cookies'

This website is using cookies. A cookie is a small text file that the website requests to store locally on the visitor's computer. It contains a certain amount of information and a timestamp.

Cookies on this website

Temporary Cookies

We use temporary cookies ("sessions") in order to provide a functioning website. These cookies only contains a unique identifier and a timestamp, while any personal data is stored on our server. These cookies expires within one hour, and will be automatically deleted when you exit your webbrowser.

Less temporary cookies

In order to remember wether you have accepted cookies or not, we need to store a cookie containing a timestamp and a code. If you log in as a user on our website, you are also able to select wether you want to remain logged in or not. In case you decide to remain logged in, we will store another cookie on yuor device, also containing a code and a timestamp. No personal data is saved in these cookies. These cookies will expire and be automatically deleted within 30 days of your last visit, and you can delete them manually from within the webbrowser's settings.

Cookie for Google Analytics

We use Google Analytics in order to improve our vistor's experience on our website. We do not save PII (Personally Identifiable Information) using Google Analytics. To read more about the cookies stored, read more at Google Developers.

Inactivation of cookies

If you do not wish to accept cookies from our website (or others), you may turn it off in your webbrowsers security/privacy settings. You can also let your browser inform you each time a website tries to store a cookie, or choose to remove cookies that has already been stored.

See your browsers help pages in order to find out more on how to change these settings (the instructions will differ depending on what browser, operating system and what versions you are using).

Close

This website use cookies
This website use cookies to bring you the best possible experience. You must accept this in order to get access to our content. - Read more »

Accept